1. Tell the truth – We link to evidence. We correct mistakes transparently. Idle speculation is for hacks. We are open to changing our minds. As Ken Layne once famously said of the blogosphere: “It’s 2001, and we can fact-check your ass.”
  2. Give credit – Don’t claim thoughts, opinion, ideas that aren’t yours. It’s ok to say something inspired you to write your post. Show people that inspiration.
  3. Thank you – The social web is built on reciprocal sharing. We call it the “thank you economy.” I comment on and share your posts. You do the same. We create our own reading network together. And we expect to be heard.


  1. Link – Links explain things. They prove things. The facts buttress your arguments.
  2. Technical style – Double space between paragraphs. Use good punctuation and grammar.
  3. MY style – Develop your own voice for this topic and content. This takes time.
  4. Imagine your audience – This is important. Who are you writing for? Write for them. The answer to this question matters because it dictates how in-depth you have to go on explaining things or whether linking will suit you.
  5. Tag – Use tags and categories on every post.
  6. Show – Videos and pictures break up text. They are a must. Use descriptive captions for photos as you would in a publication. Tell people what is going on.
  7. Promote – Share your link everywhere you can.
  8. Optimize for search – Also known as search engine optimization (SEO); put as much explanation of the topic in the headline.
  9. Thank people – If someone comments on a post and asks a question, respond. If they tweet or retweet your link, thank them. Remember the thank-you economy.
  10. Analyze – Look at your analytics, both basic and complex. Who is reading and sharing your work. Maybe your actual audience is different or wider than your imagined one. Adjust accordingly.

THE BLOGGING JOURNEY – from me to the global village

  1. Blog what you know about
  2. Blog what you care about
  3. Find your tribe
  4. Go from content creator to curator


  1. Descriptive title
  2. Use the description text to explain what the blog is about
  3. Design scheme matches the context. Serious political blog? Maybe rainbows and puppies aren’t a good idea for your blog background.
  4. Tell people who you are
  5. Show off your other work (Twitter feed, etc.) and be sure to crossbrand it well (i.e. same username everywhere)